The reporter learned from the Shandong Provincial Rubber Industry Association that the tire industry in Shandong Province has achieved an adverse market growth under the dual impact of the global financial crisis and the US tire special security case.

Statistics show that in 2009, the province produced a total of 292 million tires, an increase of 37.1% year-on-year, accounting for 44.6% of the country's total output, which is 19.1% higher than the national average. Tire exports reached US$3.21 billion, an increase of 7.7% year-on-year. Twelve radial tire production enterprises across the province produced 9,878,800 radial tires, an increase of 30.9% year-on-year, accounting for 33.15% of the country's total output. Both the speed and efficiency were higher than the national average.

“This is the result of structural adjustments and diversified market strategies implemented by tire companies in our province.” Zheng Yongxiang, vice chairman of Shandong Rubber Industry Association, believes that the biggest gain in the tire industry in 2009 was significant progress in structural adjustment. Among them, the ratio of semi-steel radial tires to all-steel radial tires has risen from 1.3:1 in the previous year to 1.85:1. The percentage of non-tubes in the all-steel radial tire and the proportion of low-profile sections in semi-steel radial tires have also been greatly improved. In order to cope with the financial crisis and the impact of the United States tire special security case, many companies will adjust the middle and low-level products to high-end products, focus on the development and production of products that can meet high standards in foreign countries, and increase energy-saving, environmental protection, and intelligent products. For companies such as Delta Group and Linglong Group, anti-slip, ultra-low profile semi-steel radial tires developed for the international market are popular in European and American markets.

It is worth mentioning that not long ago, the US "Rubber & Plastics News" weekly magazine named 2009 the world's top 75 tires, Qingdao's Double Star Group ranked 23rd, an increase of 8 than the previous year. What is even more striking is that only four of the world's top 75 companies have increased their sales revenue by more than 50%. Double Star, as one of the fastest companies to enter the tire industry, ranks among them and has become a veritable "dark horse."

“At the beginning of 2009, we put forward requirements within the group: Both domestic and foreign markets were walking on two legs, and supporting and retail markets were at the same time. A quarter of the 40 exclusive patent varieties followed the market, turning around the market and changing with the market.” According to Wang Hai, president of Double Star Group, in foreign countries, Double Star relied on a strong market network and a flexible mobile sales team to transfer the main target markets for tire exports from developed countries in Europe and America to developing countries in South America, Africa, the Middle East, and Southeast Asia. , And Russia, Ukraine and other Eastern European countries transferred. In China, the group sniffed out opportunities for the state to increase preferential subsidies for agricultural machinery, and the sales revenue of 40 specifications of agricultural tires developed and designed rapidly increased.

In the first half of last year, the country introduced an economic stimulus plan to speed up infrastructure construction. The Double Star Group timely seized market demand and developed the first-ever 20-tier all-steel radial meridian “mine tire” in the country, which was deeply affected by mines and construction sites because of its wear resistance and puncture resistance. welcome. Targeting the high-end market, Twinstar has also developed anti-thorn car tires. Twinstar even independently developed bulletproof tires for missile vehicles. Such tires used to be imported only in the past. Last year, all of the three tire production bases of the Double Star Group returned to pre-crisis levels, and tire production has repeatedly broken the historical record.

At the same time, Zheng Yongxiang also reminded enterprises that the increase in tire exports last year was also related to foreign importers rushing to collect goods before the special safeguard case took effect. Therefore, this year's international market situation cannot be blindly optimistic.

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