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Bloody price kill, why not sensible?
The LED industry is currently in a tough reshuffle period, and the price fight has caused a large number of LED manufacturers to make irrational coping strategies to face the dilemma. The sluggish market has caused the entire industry to hit the wall and burned, and many companies eventually could not hold it and were forced to follow suit. Into the LED market, the same LED products, the price difference between well-known brands and unknown manufacturers is 10-20 times, which makes consumers confused, brand manufacturers are suffering.
2012 smoke quietly dispersed in the lighting market 2013 how to move forward
Under the large LED environment, many enterprises are expected to oversize the LED market, swarming, blindly transforming the LED industry, and oversupply is the cause of price wars. The price war will go through the process of production restriction, production suspension, conversion and bankruptcy, mergers and acquisitions, and integration. The remaining enterprises will gradually move toward the normal development road. As the performance of products increases, the price of LED products will tend to be reasonable.
Comment: The irrational price war fights, the bloody price of killing the price, let the small factory linger, the brand is troubled and helpless, such an ending, ask those LED merchants who are engaged in price wars, what do you do in the future, is this a long-term solution? Eating the bowl and looking at the greed in the pot, eventually empty
Following the collapse of the company last year, Xu Rui Optoelectronics Co., Ltd., which claims to be China's largest Sino-foreign joint venture LED chip project, announced that it has stopped production; the LED display company that has been selected as one of the top five companies in the industry for two consecutive years, Shenzhen Vision Optoelectronics Co., Ltd. has also come to the end, the boss Has run. In less than a month, Ningbo Andy Optoelectronics also filed for bankruptcy. According to Andy Optoelectronics employees, the company owed 200 million yuan in March 2011, and changed the director in about three months. The electricity bill owed more than 100,000.
The closure of Vision Optoelectronics and Andy Optoelectronics is only an example of the industry, but what is reflected behind it is worth a lot of people to think about. Whether the government subsidies that everyone is eager can make the scope more broad, whether it can be more relevant to the industry, can it be really clear, what kind of enterprises need more help? And complain about the fairness of government subsidies. At the same time, does the enterprise understand that it is not feasible to wait for financial subsidies, even if the subsidies can alleviate the difficulties for the enterprises, but the timely rain is not so timely every time.
Comment: There should be many companies in every industry who are eating bowls and looking at the pots. The incentives for policy subsidies have made some LED companies look forward to them. They are deeply immersed in a chaotic quagmire, and this head falls to the end, I don’t know. Tired, the result fell into a bamboo basket to fetch an empty ending, the saying goes, the greed is not enough.
LED companies compete for power, and the melee battle is endless.
In 2012, the most popular LED lighting companies and people, NVC Lighting and Wu Changjiang are definitely words that can be seen every day in the news, from the very beginning of April to the heat, and now have become accustomed to watching the battle.
In the internal battle of LED lighting companies, Wu Changjiang, the LED lighting company, did not follow the common sense and the tough showdown of the NVC pushed the NVC lighting in the edge of the broken net. Since Wu Changjiang returned to NVC in September this year, Wu Changjiang still has not returned to the NVC lighting board. The equity struggle of NVC Lighting continued to heat up after Wu Changjiang resigned in May, and Wu Changjiang was investigated in the middle. Since then, the three kingdoms of Wu Changjiang, Saifu, and Schneider have gradually evolved into melees including dealers, suppliers, and production plants.
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