At the Dongfeng (Wuhan) Auto Parts Sales Service Co., Ltd. (Dongfeng Zero Service) Product Business Meeting held on March 10, the participants reached a consensus on the basis of in-depth discussions.

Dongfeng Zero Service is the only joint venture company that specializes in Dongfeng light truck series spare parts. It is responsible for the supply of aftermarket spare parts for more than 1 million Dongfeng Light Trucks in the country, and is committed to the development of auto aftermarket parts distribution and service business. In the nearly three years since its establishment, its organizational model has gradually changed from the main function division to the process optimization, which has greatly improved the market's ability to respond quickly. 2009 sales revenue completed nearly 130 million yuan, an increase of 22%. This year's sales revenue will exceed 200 million yuan.

In the discussion, Xia Bogao, general manager of Dongfeng Zero Service, believes that the automotive service industry will be the main source of profits for the auto industry and it is a “golden industry”. In the automotive industry, parts and accessories have the highest share of profits, reaching 39%. With the development of the domestic automobile industry and the intensification of competition, some roadside parts stores are gradually being replaced by branded, technological, and powerful chain service brands, and differentiated marketing will become the protagonist of this market.

In view of this, Xia Bogao said that we will reconstruct the spare parts supply system with the times, and we will implement the “two-legged” model of the foreign-sales accessories sales system and the warranty-in-parts supply system to serve more than 100 people in all aspects. 10,000 Dongfeng light truck users. “Baowai” will gradually realize a specialized one-stop parts sales system, which not only can reduce costs, facilitate purchase, but also extend business. The “Bao Nei” network is centered on the parts platform. The Three Guarantees service policy is synchronized with the entire vehicle. It is managed jointly by the parts service platform and the regional service stations (social quick repair shops with service stations cooperation). It not only supplies genuine spare parts, but also can realize Timely delivery and high satisfaction rate.

"How to share the biggest profit in the automotive industry chain 'cake'" has become a hot issue for participants to discuss.

During the seminar, participants considered that: “Dongfeng Zero Service” channel brand will be built, “Dongfeng Parts” products will be improved, and Dongfeng Windmill users will be provided with value-added services. We must make full use of the social influence of Dongfeng Light Trucks, Brand Accessories and 1050 service stations throughout the country to provide smooth professional services. We must make full use of the powerful features of the E3SP remote ordering system to ensure the efficiency, convenience, and accuracy of the entire process. In the exclusive product development, the company will improve the product line as the core, increase the spare parts supply capacity of the whole vehicle, expand the sales volume of “Dongfeng Zero Clothes” brand market, and gradually realize the specialized one-stop parts sales system.

At the business meeting, Dongfeng Zero Service also signed a cooperation agreement with Shijiazhuang Jingang Internal Combustion Engine Group and Dongfeng Castrol and other strategic partners.

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