China's new energy vehicles have been questioning to the trend but only a few years

Recall that in 2016, when it comes to the topic of new energy vehicles, the most popular keywords in various media are probably “cheats”. And just two years later, in 2018, when I mentioned new energy vehicles, I am afraid that almost everyone will use the word "trend" to describe it.

What is the reason for the new energy vehicle to change from “cheat” to “trend”? I am afraid that in addition to the support of the government, more is the advancement of the three power technologies, the improvement of product functions, the further maturity of the market and consumers, and the improvement of the awareness of the media media itself. Then we will select a few representative new energy vehicles and events from the 2018 Beijing International Auto Show to interpret them one by one.

Three electric technology advances

Recall that a few years ago, most of the new energy vehicles launched by various car companies used the original technical solutions, which not only had many defects, but also the users felt very general. The battery is not only cumbersome, but also costly. A pure electric car with a price close to 200,000 yuan has almost the same driving experience as a gasoline car with a price of about 50,000 yuan. In addition, individual companies are opportunistic, using loopholes in the battery loading policy to defraud the government's new energy subsidies, and the social impact is very bad.

The current new energy technology can't be said to be perfect, but it has made great progress. The energy density of the battery has been increased by at least a factor of two, which means that the same amount of battery, the weight and volume are basically reduced by half. And the cost is also reduced by about 70%. Therefore, this year there have been many domestic brands of pure electric vehicles with a battery life of more than 400 kilometers, such as Tengshi 500, Geely Dorsett EV450, BYD's Qin EV, e5, Song EV, Roewe ERX5 and so on.

At the same time that the mileage of these pure electric vehicles has nearly doubled, the price is basically flat, and even individual models are slightly reduced. At the same time, iBooster brakes, heat pumps, battery thermal management systems and other very practical technologies have appeared on new energy vehicles listed this year.

In addition to these already applied technologies, many technologies are being developed at the auto show. For example, BAIC New Energy tries to install a heating plate in the battery core to ensure that the battery can have a good preheating effect at low temperature; Weima, which includes the new power of the car, tries to use diesel as the liquid cooling medium in the battery pack. Low-cost solution to the physical defects of battery energy attenuation in extremely cold regions; and Aichi Automotive's attempt to achieve a battery density of 240Wh/kg and a system density of 200Wh/hg.

This is the continuous evolution of these technologies, including electric motors, electronic control, and BMS systems, so that the level of the three-electric system of new energy vehicles is constantly improving, and it is accelerating toward the correct path of “lower cost and better effect”.

Foreign capital began to attack

In the domestic new energy vehicle market, almost all of them were domestic brands. Due to policy reasons, it is difficult to import tens of thousands of car purchase subsidies for imported new energy vehicles. The price is not only higher than that of Chinese brands, but also tens of thousands of subsidies, and it is not yet possible to enter the prospective sales catalog, making foreign brands I can only look at the fatness of the Chinese market in the periphery, waiting for opportunities.

Nowadays, there are still two years of subsidy cancellation in 2020. According to the rules of automobile enterprise marketing, it is necessary to start market warming and brand building. So you can see that at the Beijing Auto Show in 2018, various models of foreign and joint venture brands have emerged. Tesla Model 3, Jaguar's I-PACE, Volkswagen and JAC joint venture SOL SiGe brand, and the first product E20X, Volkswagen e-golf, including each brand's respective hybrid models. The number of non-pure gasoline exhibition cars at the Beijing Auto Show reached almost 170.

In view of the current situation of foreign brands under the city, in fact, domestic new energy vehicles do not have to be nervous, from the current model technology and meet the needs of local consumers, domestic brands do not show weakness, even better than foreign brands. For example, the distance of cruising range, the compatibility of charging piles, especially the terminal price and sales channels, domestic brands have had a first-mover advantage after several years of tempering. However, the post-development strength of foreign brands should not be underestimated.

Brain tunnel wide open technical route

Apple has killed Nokia and Ericsson, not relying on better call quality, longer standby time, but completely changed the use of traditional phones, using new features and needs to subvert the traditional market, this is for new energy The same is true for cars.

If it is longer than the cruising range and shorter than the charging speed, pure electric vehicles can't exceed the gasoline car at all. These two points are the advantages of gasoline vehicles. Tian Ji horse racing, you use your inferior horse to go to the PK family's superior horse, if you don't die, then there is no reason. And what is the advantage of pure electric vehicles? The use cost is low, the maintenance cost is low, the driving comfort is better, and the scene of energy supplementation is more diverse. However, it is not enough to have these. Because the control of electricity is instantaneous and stable and continuous, intelligentization and automation are the scenarios for the conversion of new energy vehicles, broadening the use of dimensions, and subverting the weapon of traditional fuel vehicles.

Many manufacturers have taken this point, so at the 2018 International Motor Show, many functions or products that explore future technological developments, such as automatic driving, such as intelligent assisted driving, automatic parking, and even how to look at it are not reliable. The car has a large 49-inch color screen.

Some of these technologies are still okay, and some of them are simply fooling around with current thinking, but who can really see what the future looks like? Therefore, each company continues to follow its own strengths and ideas, and conforms to the survival of the market, and hangs against the sky, but if it does not move, it must be the first to hang.

Media awareness and business level continue to improve

The new energy products and technologies of car companies need to be transmitted to consumers through the media. But if the media's own business level is normal and you can't understand what the car companies are saying, then what is the message to the consumers? The media environment a few years ago is like this. Since most car media people are almost always exposed to fuel vehicles and rarely contact new energy vehicles, there is no concept at all in terms of product technology or functional scenes. I have seen many times to open the hood of a pure electric vehicle for the "senior auto media person", pointing to the housing of the charging inverter or the electric drive controller, saying that this is a ridiculous scene such as a battery. Even the automotive media reporters with many traditional newspapers can't tell the difference between pure electric vehicles on the Ministry of Industry and Information Technology, and the old scooters on the street. They even confuse the two when writing.

How does a cook without a taste make a dish? How do blind people paint masterpieces? In the same way, how can a traditional car media person who knows nothing about new energy technologies deliver the right information to consumers? In addition to people cloud, I am afraid I also listen to what I believe. This is also the emergence of new energy vehicle brands that are inconceivable by individual practices, which have been touted by some media.

Fortunately, in the past two years, many auto media people have gained a deeper understanding of new energy vehicles, and they have a common sense of understanding of many technologies, and can transmit the correct information and value to consumers and the market. This is also a new energy source. One of the necessary foundations for a car to be better developed.

In short, 2018 can be said to be the first year of the new energy vehicle in the Chinese auto market, while the Beijing Auto Show is the starting gun and the tipping point. The future of new energy vehicles is really not just a "trend" on the verge, but really embarked on this road.