·Can you break through the bottleneck by parallel importing e-commerce platform?

BMW X5 offers 160,000, Audi Q7 is cheaper 200,000... Such a large price difference space, indeed, many people can not refuse the parallel imported cars with more configuration.
Parallel imported cars, often considered as "water trucks", although the price is cheap, but in the gray zone identity, it has been in an awkward position, especially on the licensing, after-sales service and so on.
However, with the announcement of the “Sino-Shanghai Free Trade Pilot Zone to Launch Parallel Imported Vehicle Pilots” at the beginning of the year, the “parallel import” status of parallel imported vehicles was reversed. The parallel imported cars after the "turning to the right" have a tendency to bloom everywhere.
Especially in Hangzhou, which is known as “the capital of China's e-commerce”, after the parallel import car policy was released, there were many parallel imported car e-commerce platforms, such as Che Haitao and buying a good car, which also made this “net war”. The smoke is getting thicker and thicker.
Policy liberalization of e-commerce platform and parallel import car cooperation in a short period of six months, the country has emerged a number of parallel imported car e-commerce sales platform. The e-commerce platform that “flowers everywhere” is also a matter of loosening and letting go of the policy.
On August 1 of last year, the State Administration for Industry and Commerce issued the "Announcement on Stopping the Implementation of the Recording of Automobile Distributors and Authorized Dealers of Automobile Brands". Since October 1, 2014, the implementation of automobile dealers and automobile brands has ceased. Authorized dealers to record the work.
The biggest highlight of the announcement is “One is to no longer accept the filing materials submitted by the automobile supplier, and the second is to uniformly register the business license business scope as automobile sales”. A simple interpretation is two points: First, any sales company can apply for car sales; Second, car sales companies can also sell a variety of car brands.
After seeing this heavy news, the founder of "Buy a Good Car" Li Yanzhu and his team thought that the spring of parallel imported cars came.
"In terms of policy, this means that non-regulated import car dealers are no longer restricted by the registration system of car brand dealers, that is, parallel imported cars become completely legalized industries." Sun Yanlan, Marketing Director of "Buy Good Cars", told the Morning Post reporter.
On January 7 this year, the official website of the Shanghai Municipal Commission of Commerce issued the "Notice on the Pilot Project of Parallel Imported Cars in the China (Shanghai) Pilot Free Trade Zone" (hereinafter referred to as the "Notice"), officially launching a pilot program for parallel imports in the Shanghai Free Trade Zone. . The "Notice" clarified the issues concerning the application of the parallel import vehicle pilot business conditions and the traceability of product quality problems.
Li Yanzhu believes that with the liberalization of the import vehicle policy and the removal of external conditions such as the cancellation of the auto dealer registration system, the real automobile e-commerce era is likely to come.
However, although the national policy has been liberalized, the sales market pattern is still difficult to change in the short term for the large-scale car that has been formed over the years. On the contrary, the imported car sales that have been quietly carried out in the ports of Tianjin Port and Qingdao Port have turned into legal parallel imported cars, and can enjoy the preferential dividends. ”
“Parallel imported cars are not subject to domestic car sales channels, so the car e-commerce platform can directly obtain the car source from the port and sell through the website platform. At the same time, the parallel import car compulsory after-sales three-pack insurance system also solves the parallel import. The worries of the maintenance problem after the sale of the car." Li Yanzhu said.
On the same day of January 7 this year, after six months of preparation, the “buy a good car” was also announced, and the sale of the first parallel imported car was completed online.
In just half a year, parallel import car e-commerce has found a development path last week. The Morning Post reporter visited the “Dream Town” in Yuhang District of Hangzhou and visited this company to grow into the most competitive parallel imported car in China in just six months. Business platform - "buy a good car."
The reporter learned in the interview that the founding team of “Buy Good Cars” all came from Alibaba, and founder Li Yanzhu was a super fan. According to him, he has purchased a lot of cars. He currently has five cars: a Mitsubishi Pajero, a Mazda trot, a magotan wagon, an MPV, and a motorcycle.
“The experience is very important. What we have to do is to give consumers a completely different car buying experience.” Sun Yanlan, the marketing director, said that when you choose a car, you will go back and forth for a car purchase for a long time, but through e-commerce The platform can solve these troubles online.
The reporter learned that the founding team of “Buy Good Cars” has 10 years of experience in e-commerce, and the customer experience is what they urgently need to do. In Sun Yanlan’s view, “buy a good car” has formed its own characteristics after half a year’s struggle.
“The source of the car is guaranteed. All parallel imported cars are purchased by the professional team from Tianjin Port, the country's largest imported car port. All of them are direct-port cars. In addition, the price is cheaper, and the parallel imported cars are compared with the market price of the medium-sized car. The average price is 10%-20%. At the same time, buying a good car also through the group purchase, order loans and other measures, so that the price of parallel imported cars is lower." Sun Yanlan said.
For the after-sales service system that everyone is most concerned about, “buy a good car” has also made sufficient considerations.
"For the after-sales service system, car owners can rest assured. At present, the car has established a strategic partnership with professional car after-sales service providers such as Sino-German, car-care, and is committed to building a CARE care plan, eliminating all worries from customers."
The reporter learned in the experience that the current buying of cars in many cities across the country has been offline under the experience of the store, "this is also our consideration of the limitations of the e-commerce platform, combined with online and offline, to give customers more choices, better service, more Provide import traders with direct sales channels to national customers, not just traffic channels."
The parallel imported car e-commerce platform, which was established only half a year ago, also successfully obtained financing. On July 20th, parallel import vehicle e-commerce "buy a good car" announced that it had completed A round of billion yuan financing.
■ Related links, parallel imported cars, three packs, the first to receive national support for after-sales worries or can be resolved. Recently, the AQSIQ Defective Product Management Center (hereinafter referred to as “AQSIQ”) and China European Economic and Technical Cooperation Association and PICC The “Notice on Launching the Pilot Work of the Three-Pack Liability Insurance for Parallel Imported Automobiles” (hereinafter referred to as the “Notice”) was launched. According to the regulations, if consumers find that there are no three bags of parallel imported cars, they can directly complain to the AQSIQ. It is also the first time that the three-pack of parallel imported cars has obtained the compulsory certification of the national policy.
According to the "Notice", from June 2015 to December, for a period of six months, the General Administration of Quality Supervision, Inspection and Quarantine will open a three-package information filing and release management system for parallel imported cars. The China Europe Association is responsible for organizing parallel import car importers according to the car three. The requirements stipulated in the package, timely filing and disclosure of the three-package information, fulfilling the record-keeping obligation, and PICC P&C is responsible for formulating the three-package policy in the form of liability insurance to find a parallel imported car after-sales maintenance site for dealers.
It is understood that parallel imported cars mainly refer to vehicles imported directly from the origin of products other than domestic distributors. Because their import channels are “parallel” to domestic authorized distribution channels, they are called parallel imported cars. And popularly speaking, it is also called "water truck".
Previously, although some insurance companies used the three-package banner to make parallel imported cars, the insurance programs provided by insurance companies could not be realized faithfully, so that consumers could not solve the problems they encountered.
According to industry insiders, the shortcomings in the after-sales of parallel imported cars have caused consumers to worry about buying parallel imported cars, and the state's mandatory regulations will make the after-sales of parallel imported cars more standardized and promote the development of the parallel imported car industry.

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