August 2017 Top30SUV Sales Volume Complaints Comments

According to the National Automobile Production and Sales Data provided by the CUCH, domestic sales of SUV models reached 781,400 units in August 2017, an increase of 13.8% from the previous period and a year-on-year increase of 22.5%. During the same period, the vehicle quality network received 1,514 valid complaints from owners of SUVs. The growth rate was 6.5% from the previous quarter and 7.5% year-on-year, which also showed a double-digit growth. In August, there were no changes in the top four typical complaints of the SUV and in July. They were transmission abnormal noise, air conditioning problems, abnormal engine noise, and gearbox upset problems. Among them, the abnormal volume of gearbox abnormalities and air-conditioning complaints still exceeded 100 cases.

From the August TOP30 SUV sales list, the self-owned brand has 15 models that account for half of the list, and occupy 6 seats in the top 7 to become the “big winner” in the domestic SUV market. Joint ventures and imported brands. Among them, the Haval H6 and Baojun 510 still have obvious advantages, with monthly sales exceeding 30,000 units, but compared with July, Baojun 510 sales slightly declined. In contrast, SAIC-Volkswagen Tiguan (including Tiguan L) had a more eye-catching market performance this month. Compared with July, sales volume increased significantly by 37.8%. In other joint-venture brands, Japanese brands performed equally well. There were 7 models on the list this month, of which the Dongfeng Honda XR-V stood out in the Japanese with a success rate of 17,300.

Data point of view:

1, Internet car leader Roewe RX5 back to "two thousand times"

It can be said that SAIC Roewe is one of the rare domestic auto companies that have clearly positioned the future development direction. The global Internet automotive product that is co-produced with Alibaba is also very successful. It has successfully achieved the “turning overtaking” as an independent brand. Leader in connected cars. However, from the previous sales of the Roewe RX5, the front line was not a flat one. However, once the August sales data was released, the Roewe RX5 jumped out of the “bottom” and returned to the “20,000 era”. Of course, there are also many credits for the Roewe ERX5 pure electric vehicle and the Roewe eRX5 plug-in hybrid. Relevant data show that over the past year, more than 230,000 Roewe RX5s have been sold, which makes SAIC Group see the business opportunities and plans to launch more Internet auto products in the future. However, the stronger the sense of technology, the more product manufacturers must focus on the stability of product quality, especially in the promotion of product marketing is even more.

2, stretch the product line? Changan CS55 how to achieve 200,000 goals

At the beginning of the listing of Changan CS55, many automotive media and self-reported media questioned its “尴尬” product positioning. The manufacturer’s guide price overlaps with its own products, Changan CS35 and Changan CS75, and is bound to cause competition among the same brand products. situation. Although sales figures for Changan CS55 were not satisfactory during the first few months of listing, sales of 11,450 units in August did not know how many people faced, which was approximately 4.3 times the month-on-month increase from July; meanwhile, this month Sales of the Changan CS35 and Changan CS75 SUVs also showed varying degrees of growth over July. Previously, Changan passenger car leaders had said in an interview that as Changan's key model this year, Changan CS55's sales target will not be less than 200,000 units. Although the August sales figures were relatively satisfactory, it is not easy to achieve the desired target. This manufacturer tried to further reduce the sales threshold of the Changan CS55, and plans to allocate 1.6L models on the basis of the 1.5T model to further lower the selling price. Interval. But no matter what the outcome is, there will be more choices for consumers at least for models. Of course, we also hope that the problems that occurred in previous Changan models will not be reproduced in the Changan CS55 model.

3, waiting for the opponent to make mistakes FAW Toyota RAV4 Rongfang can become a "winner"

From July 2017 onwards, I don’t know what caused the decline in sales of FAW Toyota’s RAV4 during the year. In August, it fell below the 10,000 mark. Some people have speculated that the Toyota RAV4 Rongfang model will be renewed this year, which may lead consumers to buy cash. It is reported that this modified model will be equipped with the same 2.5L naturally aspirated engine as the eighth generation Camry. Of course, the newest engine with thermal efficiency mentioned in the publicity will reach 40%, which can reduce fuel consumption while ensuring power. . However, judging from the current market situation, the impact on sales of RAV4 Rong Rong should be rivals. The introduction of the Honda CR-V replacement model in July, or a certain impact on sales of the RAV4 Rongfang this month. However, in the military strategy, it was said that "waiting for opponents to make mistakes" is the best time to attack, and it is also true for automotive products. Whoever can adhere to the quality of its own products at the time of changing models can be laughed. To the final "winner".

4. The Southeast DX3 that is invariably living in its own world

From the sales data of the Southeast DX3, in fact its market performance after the listing is not a win or lose, but the reason why it failed to memorize it deeply may be due to the "starting point" is too high. The data shows that in the first month of the listing of the Southeast DX3 sales reached 8535 vehicles, which also gives high hopes for its subsequent performance. However, the reality is often cruel. After undergoing the first sales turmoil, South East Automotive launched the Southeast DX3 SRG sports model in April and adopted special color matching and blackening to attract more young consumers. However, after months of hard work, sales of the Southeast DX3 in August only sold 30 more vehicles than in the first month of listing. This sounded chilling. However, compared to other "fast-food" marketing of other independent brands, the Southeast DX3 still maintains its own style, and its style of "independent design and independent research and development" deserves more praise from the people.